Male Jewelry Sales Are Fastest Growing

Influenced by the global economic downturn, the luxury market was not spared hit hard. But since 1997, male jewelry market has unexpectedly doubled. The founder of Unity Marketing, Pam – Danziger said, men buy jewelry, suggesting that they began to pay attention to their appearance. This is a necessary strategy in the current competitive environment, The U.S. Times reported on July 26.

According to the “Personal Luxury Report 2010”, published by marketing firm Unity Marketing, the expenditure of men spend on jewelry has accounted for 20% of the high-end jewelry consumer market. From 2007 to 2009, women jewelry purchases increased 6.5%, while the male jewelry purchases increased by 10 percent over the same period. There is 20% of consumption from the United States; the average income is about $ 220,200.

The report also found that most men bought themselves jewelry. Danziger said: “Male jewelry is not very hot gift choice, many times, not wife buy jewelry for her husband, men buy jewelry on his own initiative, because they like to have one.” The report also shows that men under the age of 40 are the fastest growing luxury brand consumer groups. The concept of “masculine men do not need to wear jewelry” has become obsolete in today’s “urban charm man” era.

Ring jewelry sales make up close to 50 percent of the male jewelry sales, including the wedding rings. The fastest growing jewelry sales are bracelets and necklaces, which are 23% and 21% respectively, but the fourth for the cuff links. All male luxury-goods sales are increasing, from clothing and watches to briefcase. Jewelry is just one of them .

In contrast the booming of male jewelry market with the decay of whole jewelry industry, men prefer to go to discount stores, department stores, luxury discount stores to buy jewelry. Over the past three years, male ring sales had expanded quickly, especially in New York, Dallas, San Francisco and Miami and other places. Many male stars advertise for luxury jewelry, makes male ring sales become more popular.

Although male jewelry market is booming, most men prefer to buy jewelry within $ 1,000, but the high-end jewelry market growth is slow. Though this trend should be encouraged, but during the economic downturn, luxury goods sales are still discouraging.

Comfortingly, not just the rich spend money on jewelry, men go to H & M and other store to buy jewelry becomes a trend. During the global economic downturn, men do not waste limited resources on buying clothes, but show their personality through this jewelry. They knew the truth of economic decline, so they like to buy jewelry which under one thousand dollars. At the end of the economic recession, men buy jewelry to show that they begin to rebound from the economic downturn.

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How to choose Indian bridal jewelry

An Indian marriage is an event where you can expect to feel awed by the pomp, ceremony and grandeur. Unlike wedding ceremonies in other parts of the world, there is no such thing as a -simple’ Indian wedding. Opulence is the keyword for most Indian weddings and you will witness signs of rich splendor everywhere.

On her wedding day, the Indian bride conforms to this opulence. She is expected to stand out from the rest through the magnificence and beauty of her jewelry and attire. Mind you, every guest will be vying with the bride as it is traditional for guests to attend the wedding wearing their very best clothes and accessories. So, standing out from the group of richly dressed guests does require some clever planning and right spending.

Jewelry is perhaps the most important part of dressing the bride up. Indian bridal jewelry consists of different pieces of jewelry. Items of jewelry include necklaces, pendant, chains, bracelets, bangles, anklets, nose rings, rings and so on. There is a wide range of styles to choose from, ranging from traditional to modern and retro. Whatever the style, one thing is certain: Indian bridal jewelry is chunky and you can expect to be dazzled by what you see!

Traditional Indian bridal jewelry is in gold. Heavy necklaces with dazzling pendants, richly crafted bangles, beautiful rings, spectacular earrings and gold anklets make the bride stand out from the crowd. Most pieces of jewelry are encrusted with precious stones too.

Generally, Indian bridal jewelry must be selected to complement the bridal attire. The bride may be wearing a saree, a lehenga or a salwar suit. The kinds of jewelry that suits these attires are different. For instance, the saree looks resplendent with layers of necklaces and heavy pendants. In fact, this is the way brides from the South dress. The other trend is to go with select pieces of stylish jewelry particularly if the bride is wearing a lehenga.

In Indian weddings, bridal jewelry and bridal attire is nicely complemented with proper makeup to make the bride look stunning and gorgeous. The hairstyle plays an important part in bridal dressing. Traditionally, Indian brides braid their hair. They may use false pieces to enhance their crowning glory. These days, many brides are settling for layers, fringes and combos. Sometimes, brides put up their hair in complicated top knots. This is more common in the evenings if the wedding is followed by a wedding reception. Whatever the hairstyle, you may expect the hair to be embellished with jewels.

In many families, brides wear certain pieces of jewelry that are passed down through the generations. These are important keepsakes that have a lot of emotional significance. In that case, the rest of the bridal jewelry must fit in with such traditional pieces.

Unabashed pomp is natural in Indian weddings and the great celebration demands that the bride be the queen of the ceremonies on her big day. This simple yet significant fact must be uppermost in mind when selecting Indian bridal jewelry.

The Costume Jewelry Manufacturing Process

Brass

Brass is best described as a buttery yellow alloy of zinc and copper which has been manufactured for thousands of years all over the world. For jewelry, at least 67% copper and 33% zinc is used. Copper melts at 1083 Celsius and zinc boils at 907 Celsius and silver melts at 960 Celsius. Formulas with varying proportions of copper and zinc are alloyed together colors to achieve different variations of brass.

The color of the alloy will also vary, depending on the amount of zinc: brass gets lighter in color with additional zinc, and can reach a pale yellow stage. With this particular mixture, it helps the brass become stronger and more durable than copper alone, although not as strong as metals like steel. Thus, the perfect mixture for fashion jewelry. Although brass was often made by accident, early intentional brass was actually made with calamine, a mineral which contains zinc. By 200 BC, China was differentiating between brass and bronze, and in 300 AD, Germany and the Netherlands became well known in Europe for their brass.

In 1746, the properties of zinc came to be more generally understood, and England patented the technique for producing brass in 1781. Now brass is used to make several commodities offered in our markets, including Costume Jewelry!

Stainless Steel

Stainless steel used in fashion jewelry can be defined as a steel alloy with a minimum of 10% chromium content by mass. Stainless steel does not stain, corrode or rust as easily as ordinary steel (it stains less”). It is also called corrosion resistant steel when the alloy type and grade are not detailed, particularly in the aviation industry. There are different grades and surface finishes of stainless steel to suit the environment to which the material will be subjected in its lifetime.

Common uses of stainless steel are in watches, cutlery, and jewelry. Stainless steel differs from carbon steel by amount of chromium present. Carbon steel rusts when exposed to air and moisture. This iron oxide film is active and accelerates corrosion by forming more iron oxide. Stainless steels have sufficient amount of chromium present so that a passive film of chromium oxide forms which prevents further corrosion.

Thus it is extensively used in heavy gauge welded components such as jewelry. 316L stainless steel offers higher creep, stress to rupture and tensile strength at elevated temperatures. Therefore, ensures that all our stainless steel jewelry will never warp even if you run over it with a car!

.925 Sterling Silver

.925 sterling silver is an alloy of silver containing 92.5% pure silver and 7.5% other metals, usually copper. The sterling silver standard has a minimum millesimal fineness of 925 when used for jewelry. Fine silver (99.9% pure) is generally too soft and malleable for jewelry; therefore, the silver is usually alloyed with copper to give it strength, while at the same time preserving the ductility and beauty of the precious metal.

Other metals can replace the copper, usually with the intent to improve various properties of the basic sterling alloy such as reducing casting porosity, eliminating fire-scale, and increasing resistance to tarnish. These replacement metals include germanium, zinc and platinum, as well as a variety of other additives, including silicon and boron.

A number of alloys have appeared in recent years, formulated to lessen fire-scale or to inhibit tarnish, and this has sparked heavy competition among the various manufacturers, who are rushing to make claims of having the best formulation.

Unique Jewelry Gifts To Give

If you want to give the gift of jewelry to any of the special women in your life you are not alone. Jewelry remains one of the most popular gifts to give women and most women wont complain if you decide to present them with it. However, many people find when they are shopping for jewelry gifts that many of the pieces can begin to look similar or the same. So how do you go about finding unique jewelry gifts that are still beautiful and classy and that any woman would love to receive? Below are a few ideas for unique jewelry pieces to help any gift giver who wants to stray from the tried and true formula of a pearl necklace or diamond earring studs.

Birthstone Bracelets

Birthstone jewelry has long been popular but out of all the styles available birthstone bracelets seem to get the least publicity. However, birthstone bracelets can actually be quite beautiful and unique, especially compared to the more ubiquitous necklaces and rings. If you are looking to buy a birthstone bracelet as a unique gift you should try finding a bracelet style thats a bit different from the other bracelets that the woman you are buying for already has in her jewelry box. After that youll need to customize the birthstones for her, and youll have a pretty and unique gift that she will wear often.

Animal Jewelry

One type of jewelry that is very unique is animal jewelry. Animal jewelry can be given as a gift to any woman who has an appreciation and a love for animals. From bracelets to necklaces there is an animal jewelry piece that will fit any womans style. In fact, some women like their animal pieces so much that they begin to buy more and end up with an animal jewelry collection.

Vintage Brooch

Vintage jewelry is all the rage and vintage brooches are an especially unique gift to give the woman who seems to have it all. If you are unable to find true vintage brooches, or if they are a little too pricey for you, there are many vintage-inspired brooches available nowadays. These inspired pieces can give the look of real vintage without having to dig through thrift store bins or pay the high prices of a specialty vintage store.