Mustang is one of the most popular trademarks all over the world and biggest manufacturer of customized jeans. This brand has a total look strategy and also produces denim and leather jackets, skirts and dresses, pullovers, underwear, shoes, accessories and perfume. Mustang creations are preferred and worn by many celebrities, for instance, John Bon Jovi, Scorpions and Bjork.
The history of the brand began in 1932 when a factory was established by Luis Hermann to manufacture uniforms for workers. However, postwar Germany was in ruins and nobody was interested in the development of textile industry. The new life of the brand started in 1949, when the new companys owner, Albert Zefranek made up his mind to start manufacturing jeans. This decision was revolutionary, because until then denim industry was a fiefdom of Americans. The first jeans sewn by Mustang were the spitting image of original custom jeans made in the USA. The next step Mr. Zefranek made was the improvement of his production range. 1953 he presented the first model of jeans created specially for women and in 1955 he experimented with velvet jeans. 1958 is the year when the name of the new trademark Mustang – appeared. From now on jeans are made of quality American denim in Germany.
In 1961 Albert Zefranek was the first one to create stretch jeans. And he was in the right place at the right time, for in the end of the 60s jeans era started. Jeans became a symbol of new generation and new lifestyle. Advertising campaigns of Mustang brand demonstrate seminude beauties, responding to triumphant march of sexual revolution.