The Development Of China’s Cosmetic Industry Is Speed Up

After 20 years of rapid development, China’s cosmetics industry has formed a shape, full of vigor and vitality of the industrial army, has made remarkable achievements. Cosmetics companies have mushroomed, more and more numerous cosmetic brands emerging, increasingly competitive market. China has become the world’s most promising cosmetics market, along with China’s rapid economic growth, the cosmetics industry and broad development prospects.
According to the China State Statistics Bureau, China in 2009 to 58.974 billion yuan industrial output value of cosmetics, an increase of 8.3% in 2010, with annual sales of cosmetics in billion yuan more than 50 industries, of which 5 billion of 10 more than. 2011, annual sales of the cosmetics market is expected to reach 100 billion yuan, about 12.9% annual growth. Currently China’s cosmetics market sales ranks second in Asia, eighth in the world, astaxanthin the country has 4,000 cosmetics manufacturers, product variety of 25,000 species. Skin care products, the future of China’s cosmetics market is still the mainstream product, as people’s awareness of the aesthetic, the share will continue to improve the cosmetics and beauty products will become mainstream women. The direction of hair care products will be high profile development, children and men’s cosmetics will be developed, domestic cosmetics market has great potential.
Analysts pointed out that the Chinese cosmetics industry has shown rapid development momentum, the outlook positive. With China’s rapid economic development, China will become the world’s largest cosmetics market, the future of the cosmetics market will be the following six directions: one toward the future will be green skin care cosmetics, natural, environmentally friendly, biodegradable direction, consumer Safety requirements for cosmetic products are growing, biotin from natural ingredients and raw materials of cosmetics will be much the people of all ages; Second, the natural plant ingredients, especially the efficacy of herbal products have great market development; Third, is the composite function competition in the face of the inevitable future cosmetic trends. Not only in the make-up areas, such as foundation, not only Banmei improve the color, but also a moisturizer, sun protection function. Other skin care products, cosmetics, functional diversity also appears to increase the nutrition, health care, fast, and other new features; four men to change the aesthetic attitude, beauty make-up of the new force into the future, through the green beauty care, highlighting the young, sexy, masculine charm; five cosmetic ingredients will technological innovation and products, Cosmetics material a large number of new scientific and technological achievements will be used; six, leisure-oriented beauty will be respected, with the reduction in working hours, leisure, tourism, the formation of wave ultraviolet A + B sunscreen products will become essential health protective cosmetics, some other makeup products will also be in the sun, antioxidant, anti-pollution efforts.